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Territory Mapping

Our Geographic Information Systems analysts create territory boundary maps electronically for use in either PCArcView or MapInfo mapping software. These files allow us to identify areas where mismatch of territory definitions create either competitive advantage or competitive disadvantage.

 
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The boundary files can also be combined with other geographic boundaries, such as zip codes, townships and cities. This capability allows us to incorporate demographic data for target marketing.


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Volume 5, Issue 2
December 2008
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